Purina Arena

Introduction
assets: Hard Surface
Assets: clothing
‍Conclusion

PURINA ARENA PET RACING

ROLE
3D Artist (Intern)

DURATION
June - Aug 2024

TEAM
Cameron Samimi
Sunita Siebert
Jovonka Johnson

DISCIPLINES
Branding
3D Design

TOOLS
Blender
Substance Painter
Roblox Studio

The Problem

Balancing Creativity, Optimization, and Brand Identity
Purina tasked us with creating 30 game assets while ensuring they aligned with their brand guidelines, including the checkerboard pattern and signature red, white, and black color palette. Additionally, all assets needed to be optimized for Roblox gameplay, requiring models under 1,000 triangles for smooth performance. We also had to ensure clothing items adapted seamlessly to Roblox’s dynamic avatar system, fitting pets and characters of various body types without deformation issues.
‍‍

The Solution ‍‍

Our team divided the workload, and I contributed seven assets:

Hard Surface Models: Rocket booster, VR headset, and high-heeled shoes—all designed with stylized textures.
Clothing Items: Puffy jacket, checkered leggings, tie-dye shirt, and checkered sweatpants.

01 Hard Surface Assets

I was tasked with creating the rocket booster, high heels, and VR headset as my first hard surface assets. I began by designing stylized versions of these items.

Final Designs

In the end, both the VR headset and rocket booster were revised based on Purina's branding guidelines and feedback from teammates, resulting in a more simplfied design.

02 Clothing Assets

For clothing, I worked with Roblox’s avatar cages to ensure items such as the puffy jacket, checkered leggings, tie-dye shirt, and checkered sweatpants fit all body types and deformed naturally during gameplay

Process

Final Designs

After presenting these concepts, I received feedback, particularly on the checkered designs, where adjustments were needed to ensure the checker pattern adhered to Purina's branding guidelines in scale and placement.

CONCLUSION

OUTCOME

The final game has garnered over 19.9K visits and 205 favorites on Roblox since its release. With 91 thumbs up from players as of now, the game continues to attract fans of the racing and sports genres, showcasing the success of its engaging design and gameplay.

TAKEAWAYS

Collaboration: Gained experience working with other 3D artists to ensure consistency in style and quality across assets.
Optimization & Technical Skills: Learned to create low-poly assets (under 1,000 triangles) and use Roblox avatar cages for natural clothing deformation during gameplay.
Brand Integration: Gained experience translating a brand’s identity into 3D assets.

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